And The Award Goes To....

Each year the Cosmetic Executive Women, www.cew.org an organization committed to women in the beauty industry announces their picks in beauty products for the year. In each category they choose one one mass market winner as well one prestige winner for people looking for products in different price points. Here are some of the winners for 2009:



Anti-aging Skincare Mass:

Olay

Regenerist 14 Day Skin Intervention

Regenerist 14 Day Skin Intervention is a two-week treatment formulated to penetrate the skin’s surface for a reinvigorated, lifted look that helps turn around skin’s appearance. The concentrated formula, containing an Olay peptide-B3 complex, penetrates skin with intense hydration to significantly firm and reduce the appearance of wrinkles. An intense hydrating system works to improve the skin’s moisture barrier, resulting in stronger skin structure.



Anti-Aging Skincare Prestige:

Clinique

Even Better Skin Tone Corrector

W omen in the U.S. rank uneven skin tone as one of their biggest skin care concerns. Even Better Skin Tone Corrector virtually undoes the visible evidence of sun damage, dark patches, skin stress, age spots and even the darkening that follows acne scarring. Formulated for all ethnicities, it is an exquisitely lightweight, layerable serum that creates a notably more even and clear complexion. Within four to six weeks, it measurably and visibly corrects, clarifies and evens skin tone. Over time, it even helps prevent new dark spots from forming.






Facial Skincare Eye Cream Mass:

Garnier Nutritioniste

Skin Renew Anti-Puff Eye Roller

Skin Renew Anti-Puff Eye Roller is an easy-to-apply eye treatment that helps diminish dark circles and deflate puffiness, thanks to its exclusive “Skin-Nutrient Complex” and cooling roll-on applicator. It instantly refreshes tired eyes by stimulating microcirculation around skin’s delicate eye area with a gentle-glide, massaging roller.



Facial Skincare Eye Cream Prestige:

White Lucent Brightening Eye Treatment

White Lucent Brightening Eye Treatment targets and treats the factors that contribute to dark circles in the undereye region using a Dark Circle Targeting Complex technology that includes Vitamin C and Vitamin E. Other product ingredients include Beech Tree Shoot Extract, which promotes the production of collagen and minimizes dark shadows caused by wrinkles and sagging. For cosmetic benefits, Multi-Luminizing Powder diffuses light on the skin’s surface, minimizing the appearance of dark circles and dullness.




Body Treatment Mass:

Avon Products, Inc.

Anew Clinical Professional Stretch Mark Smoother

Using our exclusive, first-to-market TriLaser Technology, the formula works to visibly reduce the appearance of stretch marks and help prevent new ones from forming. The technology is designed to h elp boost elastin and stimulate collagen, while utilizing glycolic acid to help smooth the texture and even the tone and color of existing stretch marks. In eight weeks, over 90% of women show improvement in length, depth and visibility of stretch marks.



Body Treatment Prestige:

Ojon

Tawaka™ "The Ball"

Product: Stimula t ing treatment and full-body polish inspired by a cleansing ball used by the Central Ameri can Tawaka tribes Breakthrough: Three ingredients from the Central American rainforests w ere used and added to the Cosmetics Dictionary--Ojon Oil (Elaeis Oleifera Kernel Oil), Ojon Shells (Elaeis Oleifera Shell Powder) and Achiote (Bixa Orellana Leaf Powder) Packaging: Bowl inspired by the handmade basins used by indigenous tribes Unique characteristics: “The Ball” takes up to two days to make and contains the same antioxidant amount as 2,834 lbs. of blueberries



Hair Care, St yle & Coloring Mass:

Avon Products, Inc.

Advance Techniques Grey Root Touch-Up

Formulated with creatine to strengthen and repair hair, the gentle, peroxide-free color instantly blends away grey roots until your next shampoo. This easy-to-use gel tint formula instantly camouflages greys with a mess-proof, mascara-like brush that ensures quick-dry, targeted application and won’t flake or rub off. Comb on the temporary gel tint formula when grey roots start to show for a fast, easy way to conceal grey hairs between hair colorings.



Hair Care, Style & Coloring Prestige:

Living Proof, Inc.

Straight Making No Frizz Styling Cream for Medium to Thick Hair

No Frizz is the first anti-frizz technology in over 30 years to do what silicones can't--block humidity out of hair without weighing it down. After looking at the vast non-beauty world for inspiration and screening a library of novel compounds, Living Proof discovered a new compound, PolyfluoroEster, and formulated it into No Frizz. The technology reduces frizz by coating the hair fiber with an extremely thin vapor barrier, preventing moisture flux in and out of the hair, and reducing friction between fibers.